The Art of the Fail

A podcast hosted by Kristian Borghesan and Chris Buttenham. We chat with startups and entrepreneurs about their f*ck ups, hardships and failures, in hopes to uncover great lessons and remove the stigma from failure today.

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Episode 7 - With Tristan Pollock

We chat with Tristan Pollock, a Venture Partner at 500 Startups and the Co-Founder of Storefront (now acquired), hailed as 'Airbnb for Retail' by The New York Times. Tristan shares his experiences of building teams in a startup and the culture that naturally (sometimes forced) follows suit. Tristan touches on why it’s so important to find the right fit for your company when hiring and why building your team’s culture is one of the most important things you can do. No doubt this episode is full of great lessons, take aways, and lots of food for thought.

Episode 6 - With Shauna Arnott

In Episode 006, the boys interview Shauna Arnott, Founder of Leverage Events, and also the Lead Planner of Haste and Hustle, an annual Sales and Marketing conference that includes speakers like Gary Vaynerchuk. Shauna walks us through her experience organizing Haste and Hustle for the very first time and some of the backend operational deficiencies that ended up costing her over $200,000 in personal debt—that's a lot of zeros. Shauna walks us through the fascinating and inspirational story of picking herself up when everything was pushing her down.

Episode 5 - With Amir Kendic [NEW]

In Episode 005, we sat down with Amir Kendic, CEO & Co-Founder of CooSha, a mobile application that helps the everyday person create, organize and manage their time better. Amir takes us through his personal experiences with a prior startup that him and his sister worked on that lead to him founding CooSha. Like many ventures, they focused on too many of the bells and whistles and made assumptions of what the users wanted, rather than listening and asking where the value was.

About Us

Kristian and Chris met to reach one common goal: openly share our struggles, unmask the stigma around failing and help other entrepreneurs do the same.

Entrepreneurship is tough.

We are building our companies in the open and are excited to share our experiences with you along the way and introduce you to some of the most influential entrpreneurs around the globe, who will do the same. We don't claim to have the answers, but we can continue to learn by sharing stories and experiences along the way and from people we meet.

Kristian Borghesan

After mastering the art of building relationships offline, Kristian applied this skill to growth marketing and helped co-found BRÜHA, a company changing the way people interact with their local community where he heads growth & marketing.

Chris Buttenham

As self-proclaimed serial entrprepeneur, Chris is currently the Co-Founder and CEO of A proud 500 Startups alum, this company is changing the way teams access their collective knowledge and documentation.

Get in touch

Wanna get in touch with the boys? Have someone in mind that would be a great guest on the show? Just want to tell us to fuck off? Drop us a line below.